Real talk to help you

Pick your Lane

Struggling with the conversations you're having online?

I get it. Some days it feels like a full-time job to keep your social feeds on point, but it doesn’t need to be. Download my tips on how to simplify your efforts and start confidently sharing your story.

I’m Karine

Your business &
brand ass-kicker

Yep. It’s true, you need your butt kicked, and I’m going to be the one to do it. I’ve been working with entrepreneurs for nearly a decade, and while I may be sweet, I don’t sugar coat things. I’ll drop truth bombs on your business ideas, help you get real about your brand and make sure you finally pick a damn lane.

When I’m not spittin’ truths in my office at The Co. Lab, you can find me pulling trucks or throwing a cup of java back in a favourite coffee shop because I’m convinced the bean gives me superpowers.

Oh, and just so we’re clear, when I’m done with you, you’ll wonder how you ever survived without me.

What I Do

You'll want to hire me for

Business &
Brand Strategies

Entrepreneurship is tough. You’re running in all kinds of directions, but often going nowhere fast. Let’s cut the BS and pick your lane so you can confidently run your business and make some real money.

Marketing &

There’s nobody quite like you and that’s your superpower. My team and I will help you uncover your brand’s story so you can become your competition's kryptonite and feel confident investing in your marketing strategy.

Talks &

I like to talk. And if you need someone to chat about personal branding, small biz or social, I’m your gal. I’ll wear a Superman t-shirt, spit truths you’re afraid to hear, and I’ll say inappropriate things. It'll be magical.

Cornwall • Ottawa • Montreal • Toronto

And wherever you’re rockin’ it!

Street Cred

What My Clients Say

Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to start building a business and a brand that is true to YOU. After only a few hours of conversation, she completely changed the way I see my brand and future business. Now I am making more intentional and confident choices. Karine sees opportunity, then helps you take the steps to focus and build a business and brand that is truly serving your dreams and goals. She is brilliant!

Slow Fashion Expert

work with me​

Ready to 

Pick Your Lane?