Business & Brand Strategies

for Small Biz Owners

Isn't it time you picked a damn lane?

Drive confidently towards your business goals with a worksheet created to help you stay focused on your direction.

Get the worksheet

I get it. Some days it feels like a full-time job to keep your social feeds on point, but it doesn’t need to be. Download my tips on how to simplify your efforts and start confidently sharing your story.

I'm Karine

Your business & brand ass-kicker.

I’ve been working with entrepreneurs for nearly a decade, and while I may be sweet, I don’t sugar coat things. I want to help you get honest about your business ideas, get real about your brand, and make sure you finally pick a damn lane.

When I’m not spittin’ truths in my office at The Co. Lab, you can find me pulling trucks or throwing a cup of java back in a favourite coffee shop. (I’m convinced the bean gives me superpowers.)


Ready for a solid business strategy?

I can help.

Entrepreneurship is tough. You’re running in all kinds of directions, but often going nowhere fast. Let’s cut the BS and pick your lane so you can confidently run your business. Choose a half-day or full-day session and receive a comprehensive, no-fluff recap so you can execute your new strategy on your own. Need me to roll up my sleeves and spend more time with you and your team to implement the new strategy? Don’t fret. I’m happy to jump on board if the project is right.

Need help building your brand?

Lean on me.

Just getting started? I can take you from business strategy to brand launch in as little as 6 weeks with my signature Small Biz Brandup service. You’ll be involved every step of the way, but you won’t need to do any of the heavy lifting. Prefer a brand strategy you can tackle on your own? No problem. Book a brand strategy session and take the plan I provide you to make it happen on your own terms!

Looking for quick tips and guidance?

Call me.

You + Me for one hour virtually. Perfect if you’re a doer who’s a bit stuck on their next move. Also, great for anyone who’s following from a distance and can’t hang out on my yellow couch. I listen to you, ask you a lot of hard questions, and send you a call recap after we’re done. One full hour and you’ll want to keep me in your back pocket.

What my clients are saying

Street Cred

Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to start building a business and a brand that is true to YOU. After only a few hours of conversation, she completely changed the way I see my brand and future business. Now I am making more intentional and confident choices. Karine sees opportunity, then helps you take the steps to focus and build a business and brand that is truly serving your dreams and goals. She is brilliant!

Alyssa Beltempo | Slow Fashion Expert
Ryan & Ange | Nimble Web Co.
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Karine flipped our world upside down (in the best way). She helped us focus on what’s important and made sure we let go of what wasn’t. We started saying no to work that was no longer serving us, and we haven’t looked back. She was just what we needed to jumpstart our new concept, and head in the right direction.​

Ange & Ryan | Nimble Web Co.
I am a better business owner today because of Karine's encouragement, feedback and advice. I love her honesty and continued support. I would highly recommend Karine's services to any business owner who wants to grow.

Farrah Renaud | Rooted Love
We accomplished more with Karine in the last few months than we have in the last 7 years of our business! She’s helped us simplify our processes, made sure we focused in on our messaging and made it easier to leverage social tools to share our story.​

Emily & Tracy | OBO Studio
What a great experience! Karine really allowed me to focus and strategize on what was important for my business! She encouraged me and motivated me, and I left our strategy session with a plan, and knew exactly where I was heading!

Chelsea Malyon | Bend & Snap
Loved the recap! Super comprehensive but totally straightforward and I'm even more jazzed now than I was when I left The Co.Lab yesterday (which I really didn't think was possible!) Thank you, thank you, thank you! I'm going to get started on your suggestions ASAP.

Jess | Strategy Session Client
Thanks again for the wonderful strategy (therapy) session!! I was really rejuvenated with some fresh ideas and points of view from hearing your take on everything!

Jesse | Strategy Session Client
Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending just a few hours on her fabulous yellow couch, I was able to gain clarity on business decisions that I'd struggled with for months! If you're looking for honest advice, expert strategy and a solid action plan for moving forward, look no further!

Jessica | Spark Synergy
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Cornwall • Ottawa • Montreal • Toronto • Edmonton • NYC

And wherever you’re rockin’ it!

Ready to 

Pick Your Lane?

Let's do it!

Let's Chat!