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Pick Your Lane

Is Your Email List Your Friend or Foe?

“You need a list,” they said. “The money is in the list,” they said. “You need an autoresponder,” they said. So you purchased an autoresponder; you added an opt-in box on your website; you have a couple of subscribers; now what?

Now, you sit down and plan out what you’re going to send to your list. The money is in the list ONLY if you stay in contact with the list. If you send out random emails every few months or every few years (yikes!) chances are you’ll have several unsubscribes and maybe even a few spam reports. Simply because you weren’t consistent in your communication and your subscribers probably don’t remember who you are or how they got onto your list.

Know Your Subscribers

Your subscribers should also be your ideal clients. You may have a few who don’t fit that ideal description and maybe they subscribed because something about your opt-in offer intrigued them but basically, speak to your ideal clients.

What do they need? What are their pain points right now, this minute? How can you help them? What products or coaching packages can they use in their lives right now?

Knowing the general details of your subscribers’ lives and their needs will naturally tell you what kinds of offers to make. Of course, offer your own services and products first but also investigate affiliate programs of products that compliment what you offer.

Don’t Be Afraid to Ask Questions

In this social media age, people are gung ho to offer opinions on absolutely everything, so don’t be afraid to ask open ended questions about what your subscribers need. This is market research and shouldn’t be construed as an invasion of privacy. You want to fill their needs and guessing isn’t a productive way to use your time.

Get Used to Planning

Consistency is key to developing loyal followers so plan your emails to correspond with your other content efforts during the month. Decide how often you will email your list then pick a specific day of the week. Mark it in your calendar so it’s official (yes, you should consider yourself a client). At the very least, tie in your weekly blog content with your email theme/offer or get adventurous and choose a monthly theme. Write it all down so nothing falls through the cracks.

Your Clients Want Your Content…Are Your Producing?

Email marketing is just one small part of content creation that every online business owner should be doing. If you’d like some more tips for creating content your clients want, join the LIVE CALL in The Hub on Monday, July 6th @ 11 am EST.  My pal Beverley Theresa from Throwdown Social Media is joining me and we’ll be talking all things email marketing! Don’t miss it! Join The Hub NOW for access!

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We accomplished more with Karine in the last few months than we have in the last 7 years of our...

Emily & Tracy | OBO Studio

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Emily & Tracy | OBO Studio

We accomplished more with Karine in the last few months than we have in the last 7 years of our business! She’s helped us simplify our processes, made sure we focused in on our messaging and made it easier to leverage social tools to share our story.​
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Jessica | Spark Synergy

Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending just a few hours on her fabulous yellow couch, I was able to gain clarity on business decisions that I'd struggled with for months! If you're looking for honest advice, expert strategy and a solid action plan for moving forward, look no further!
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2016-05-03T18:24:44+00:00

Alyssa Beltempo | Slow Fashion Expert

Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to start building a business and a brand that is true to YOU. After only a few hours of conversation, she completely changed the way I see my brand and future business. Now I am making more intentional and confident choices. Karine sees opportunity, then helps you take the steps to focus and build a business and brand that is truly serving your dreams and goals. She is brilliant!
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