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Pick Your Lane

More Than Money: Understand Why You Really Do What You Do

What do super-successful coaches and small business owners all have in common? 

It’s not experience. 

It’s not extraordinary skills. 

It’s not even a powerful drive. 

Although all of these things can definitely help your business grow, they’re not a prerequisite for success. After all, no one is born with experience or skills, and plenty of successful people lack drive. 

The one thing that does make a difference, though, is your “why.” 

Why did you decide to start your business? 

Why do you spend too many hours in front of your computer every week? 

Why do you stay up too late and get up too early, just so you can work on growing your business? 

The “why” is what ultimately drives us to success, but here’s the thing: it’s different for everyone. Your why is not my why, and my why is not her why. It’s a deeply personal choice that can have great meaning…or not. 

For example, a survivor of domestic abuse might happily spend 60 or 70 hours each and every week mentoring other victims of abuse, or counseling couples on how to break the cycle. Her big why is a strong desire to prevent other women from suffering in the same way she did. 

A mother of small children may be saddened at the thought of sending her kids to daycare just so she can go to work to (barely) pay for it. Her big why is a drive to spend as much time with her kids as she can, while still supporting her family. 

A young, fresh out of school entrepreneur might resist taking the same path her parents took, working for a corporation for 40 years, only to retire and find themselves with barely enough to live on. Instead, she dreams of having the income (and the time) to see the world while she’s still young enough to enjoy it. 

So what’s your big “why”? It might be the freedom to travel, the option to spend time with your family, the ability to take weeks off at a time to care for a sick family member, or even to earn enough money to support a charity that’s close to your heart. 

Whatever it is, your “why” is the driving force behind every action you take. When you’re deciding whether or not to take on a new client, ask yourself if it’s aligned with your “why.” When you’re setting goals for the year, ask yourself if those goals are moving you closer or further from your big why. Thinking of branching out into a new business venture? Make sure it’s in alignment with your big why, and success is suddenly much more attainable. 

Need help figuring out your WHY? Join The Hub and take advantage of monthly live calls, free resources, and workbooks to help you pick a lane that speaks to you!

Street Cred

We accomplished more with Karine in the last few months than we have in the last 7 years of our...

Emily & Tracy | OBO Studio

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5
2016-05-03T18:05:39+00:00

Emily & Tracy | OBO Studio

We accomplished more with Karine in the last few months than we have in the last 7 years of our business! She’s helped us simplify our processes, made sure we focused in on our messaging and made it easier to leverage social tools to share our story.​
Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending...

Jessica | Spark Synergy

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5
2016-05-03T18:07:52+00:00

Jessica | Spark Synergy

Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending just a few hours on her fabulous yellow couch, I was able to gain clarity on business decisions that I'd struggled with for months! If you're looking for honest advice, expert strategy and a solid action plan for moving forward, look no further!
Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to...

Alyssa Beltempo | Slow Fashion Expert

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5
2016-05-03T18:24:44+00:00

Alyssa Beltempo | Slow Fashion Expert

Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to start building a business and a brand that is true to YOU. After only a few hours of conversation, she completely changed the way I see my brand and future business. Now I am making more intentional and confident choices. Karine sees opportunity, then helps you take the steps to focus and build a business and brand that is truly serving your dreams and goals. She is brilliant!
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