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Pick Your Lane

Smart Goals? Oh, please.

If there’s one thing we know about goals, they have to be SMART, right? 

After all, that’s what we’ve been told for years. The only thing that matters is that your goals are specific, measureable, attainable, realistic and timely. 

While that looks great on paper—and clearly it’s easy to remember—it doesn’t go far enough for those who want to achieve big things. 

Think about it. Do you want to be stuck with “attainable” and “realistic” goals when what you really dream about is a 3-day workweek, frequent international travel, and enough money to fund a mission trip (or three). Seems pretty clear that those safe, smart goals aren’t going to get you there. 

In fact, they might even do worse than simply “not get you there.” They may actively hold you back. 

Consider what happens when you set an “attainable” goal of earning 10% more than you did last year. You might work 10% more. You might spend 10% more on ads or product creation. You might even reach out to 10% more potential clients. 

And you’ll likely earn about 10% more. 

“Not bad!” you say. After all, that was your goal. 

But did that 10% goal inspire you to work harder? Or did it create a subconscious ceiling on your earning potential that you’re unable to break through? 

Rather than focusing on goals that are attainable and realistic, savvy entrepreneurs know that the key to incredible success lies in creating lofty goals that feel out of reach—maybe even UN-attainable. 

They don’t strive to earn 10% more than last year. They want 50% or even 100% more. They stretch themselves. They find new—and better—ways to do things, so they don’t have to work twice as hard, but they remain open to the possibility of doing so—at least in the short term—when it’s necessary. 

Of course, you cannot simply declare crazy goals and expect the universe to hand them to you. And that’s exactly why putting aside those smart goals is so…smart. When you shun the attainable in favor of the “holy cow, how will I ever do THAT?” goal, you push yourself beyond those self-imposed limits and reach for the stars. 

Sure, you might not double your income, but you’re almost guaranteed to do better than a mere 10% increase. So push your boundaries. Set big, audacious goals. Even if you fail, you’ll be much further ahead than those smart goals would leave you.

Oh, and if you need help setting those goals, join The Hub! You’ll find a FREE worksheet download to help you plan One Big Juicy Goal + find other resources to help you get there!

Street Cred

We accomplished more with Karine in the last few months than we have in the last 7 years of our...

Emily & Tracy | OBO Studio

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5
2016-05-03T18:05:39+00:00

Emily & Tracy | OBO Studio

We accomplished more with Karine in the last few months than we have in the last 7 years of our business! She’s helped us simplify our processes, made sure we focused in on our messaging and made it easier to leverage social tools to share our story.​
Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending...

Jessica | Spark Synergy

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5
2016-05-03T18:07:52+00:00

Jessica | Spark Synergy

Karine is magic! She asks all the right questions and spits truths in a caring yet constructive manner. After spending just a few hours on her fabulous yellow couch, I was able to gain clarity on business decisions that I'd struggled with for months! If you're looking for honest advice, expert strategy and a solid action plan for moving forward, look no further!
Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to...

Alyssa Beltempo | Slow Fashion Expert

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5
2016-05-03T18:24:44+00:00

Alyssa Beltempo | Slow Fashion Expert

Karine has the rare ability to help you discover your own potential and gives you the steps and confidence to start building a business and a brand that is true to YOU. After only a few hours of conversation, she completely changed the way I see my brand and future business. Now I am making more intentional and confident choices. Karine sees opportunity, then helps you take the steps to focus and build a business and brand that is truly serving your dreams and goals. She is brilliant!
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